Recruitment and retention strategies for public sector optometrists in KwaZulu-Natal Province , South Africa

Copyright: © 2016. The Author(s). Licensee: AOSIS. This work is licensed under the Creative Commons Attribution License. Introduction The World Health Organisation (WHO) estimates there are 59.2 million health workers globally1; however, their distribution is not proportional to healthcare needs. For example, Canada and the United States have 37% of the world’s health workforce with 10% of the global disease burden while Africa, in contrast, has more than a quarter (> 25%) of the world’s disease burden but has access to only 3% of health workers. The migration of health workers from Africa to developed nations also poses a threat to service delivery in Africa with one-fifth of all African-born doctors and one-tenth of all African-born professional nurses living and working overseas.2 It is predicted that a shortage of health workers will impact on meeting the Millennium Development Goals,1,2 while the WHO estimates that a further 7.2 m health workers are needed to improve universal health coverage.3 To prevent a mass exodus of health workers, employers should look to attract the appropriate candidates and provide enabling environments to keep them satisfied in their places of work. Background: In South Africa, there is a paucity of optometrists serving the needs of the larger public sector. KwaZulu-Natal is one of the most densely populated provinces and home to several of the poorest districts. Despite an optometry school in the province, and with a lack of compulsory community service for new graduates, more optometrists are needed to serve the public sector. While studies on the recruitment and retention of medical and allied health professionals have been conducted, limited evidence exists on work trends of public sector optometrists.


Introduction
The World Health Organisation (WHO) estimates there are 59.2 million health workers globally 1 ; however, their distribution is not proportional to healthcare needs.For example, Canada and the United States have 37% of the world's health workforce with 10% of the global disease burden while Africa, in contrast, has more than a quarter (> 25%) of the world's disease burden but has access to only 3% of health workers.The migration of health workers from Africa to developed nations also poses a threat to service delivery in Africa with one-fifth of all African-born doctors and one-tenth of all African-born professional nurses living and working overseas. 2It is predicted that a shortage of health workers will impact on meeting the Millennium Development Goals, 1,2 while the WHO estimates that a further 7.2 m health workers are needed to improve universal health coverage. 3To prevent a mass exodus of health workers, employers should look to attract the appropriate candidates and provide enabling environments to keep them satisfied in their places of work.

Recruitment and retention of the health workforce
Recruitment refers to the process of attracting applicants who comply with the criteria of a position to be filled in a company. 4While this may apply for corporates, attention must be paid to previously described recruitment factors that influence a health worker's choice to serve in the public sector.
Medical students, of rural origin, are most likely to choose careers in rural areas after graduation as systematic studies have shown. 5While gender profiles of the rural Human Resources for Health (HRH) workforce has historically been largely male workforce, 6 recent data have found a larger proportion of female workforce. 7The influence of friends and family in medical career choice is also common. 8ommunity exposure and community-based education programmes, along with previous exposure to rural service in undergraduate training is known to influence final choices of where to practice. 9,10tention refers to efforts by an organisation to create and maintain a working environment that supports the present staff in remaining with the organisation.It also requires a combination of good management, effective human resource (HR) motivation and innovative methods. 11Retention strategies to keep HRH within an enabling environment, offer financial and non-financial incentives to allow workers to continue a long and productive relationship.Financial incentives for retention may include service-linked scholarships, loanrepayment programmes and bursaries; however, few studies have revealed the efficacy and outcome of these incentives 12 or their impact on geographic distribution of health professionals. 13n South Africa, the Scarce Skills Allowance, Rural allowance (RA) and Occupational Specific Dispensation (OSD) financial incentives to retain health workers have been implemented inconsistently across different health professions with variable success.
Non-financial incentives for retention refer to those incentives that do not involve a transfer of monetary value (or equivalent) to the health worker 14 but includes career and HR management (HRM), continuous professional development (CPD) and infrastructure and good management, among others.Career management is the process of 'planning the advancement of individuals within an organisation in accordance with the organisational needs and objectives'. 4or healthcare professionals in rural areas, career progression is deemed important for improved salary, chances of promotion and educational improvement. 10Career management needs should be situated within a larger HRM system and include key aspects like workforce planning, workplace conditions and performance management.
The purpose of CPD is to 'assist health professionals to maintain and acquire new and updated levels of knowledge, skills and ethical attitudes'. 15The effect of CPD on improved practice patterns and better patient outcomes are sometimes questionable due to lack of proper evaluation and posttraining follow-up. 16Infrastructure and enabling work environments are also important in attracting and retaining staff in middle-to low-income countries 17 Poor management (related to staff welfare, work performance and recognition) was a demotivating factor for sub-Saharan health workers. 18ood working environment, 19 personal support and recognition were found to have a positive motivating effect on health workers. 20

Global blindness prevention
The prevalence of blindness globally in 2010 was 32.4 m 21 with at least 4.8 m people residing in sub-Saharan Africa. 22It is predicted that these numbers will increase should necessary interventions not be implemented to provide basic eye health screening, detection and treatment by eye health professionals. 23 1998 the WHO, in partnership with the International Agency for the Prevention of Blindness, launched the VISION 2020: Right to Sight programme.24 It sought to mobilise all eye health assets, including private and public professionals, academic institutions, professional bodies, non-governmental and governmental agencies, in a concerted effort to eradicate avoidable blindness by the year 2020.VISION 2020 identified and targeted five main causes of avoidable blindness that constitute 80% of the world's blind, namely, cataract, onchocerciasis, trachoma, refractive error, low vision and childhood blindness.Key components in the programme are to meet the challenges of HRs, infrastructure and disease control.For planning purposes, HRs for eye health service provision are prescribed per million population.Using this ratio, one optometrist is recommended per 250 000 people for developing and resource-limited countries.25

Optometry in South Africa
In 1994, the South African government inherited a disparate healthcare system with an inequitable distribution of services.As part of its Restructuring and Development Programme, the District Health System (DHS) was adopted to deliver broad-based and equitable healthcare.In the DHS, Primary Health Care is the main vehicle to provide healthcare access for all.Based on the complexity of cases and the need for further investigation, patients are referred to subsequently higher levels of care. 26While the South African government's health policy has the DHS as a cornerstone, various services, most notably eye care, have been poorly defined.
The Health Professions Council of South Africa reports 3464 registered optometrists (private and public sector). 27Four universities produce an average of 200 graduates annually, but without compulsory community service and limited public sector posts there is a limited direct pathway for optometrists into the public sector, which serves more than 80% of the population. 28The present optometry curriculum caters insufficiently for community and rural health exposure, while the lure to earn foreign currency further affects the retention of optometrists within South Africa. 29Historically, the slow response of government in providing full-time posts further discourages optometrists from entering the public sector, except on a part-time basis or for compulsory CPD credit.
In 2007, 74 optometrists, supported by Private-Public Partnerships and Non-Governmental Organisations, served in the public sector in South Africa. 30While there has been an increase in the number of provincial posts created over the last 5 years, with anecdotal reports stating there are currently about 300 public sector optometrists in South Africa, they appear to be insufficient to accommodate the backlog of existing and incident cases.With fewer than 20% of South Africa's 51.8 m population subscribing to some form of medical aid or health insurance, this leaves approximately 41 m people reliant on the public healthcare service.
Medium-to long-term strategies to build public sector resources would include legislating compulsory community service and integrating an expanded public health approach into the undergraduate curriculum.Presently, compulsory community service is applied for some healthcare professionals but has been delayed for optometry with no definite date for implementation.Fostering a public health approach to training optometrists requires much time and input from key educators and curriculum designers.In this context, it is evident there is need for short-term strategies to attract recent graduates to the public sector and to retain the present public sector cadre.

KwaZulu-Natal province and optometry
KwaZulu-Natal (KZN) is one of nine provinces in South Africa, and with a population of 10.6 m people spread across 11 health districts, it is the largest and most populated province. 31In terms of HRs for eye health, the province has only recently (relative to medicine and other allied health professions) developed its public sector optometry systems.
Posts have been created by the Department of Health (DoH) in several hospitals throughout the province.Presently, most district and regional hospitals have at least two optometrists who provide mainly refraction, spectacle and referral services.However, anecdotal evidence suggests there is a high level of mobility among public sector optometrists with staff not being retained for long periods of time, despite efforts by the DoH.A limited body of knowledge exists on practice trends of South African optometrists regarding public sector work.This study attempted to understand key interventions that could be implemented to retain optometrists and highlight recruitment factors for future government efforts.

Methods
The study included all optometrists working, at the time of the study, in public sector hospitals in KZN.It also included all district health co-ordinators (DCs) for respective health districts in the province.Ethical permission for this study was obtained from the Biomedical Research and Ethics Committee of the University of KwaZulu-Natal with additional permissions from the provincial DoH, health district managers and DCs.
A questionnaire was distributed via post, email, fax and online survey to both optometrists and health co-ordinators within the KZN public health service.Items in the questionnaire included socio-demographics, training, education queries and rating of interventions to be prioritised for their retention.As the data collection ended, participants who had not responded were contacted and had the questionnaire completed telephonically.After questionnaires were returned and analysed for recurring themes, telephonic semi-structured interviews with selected optometrists (one from each health district) and district coordinators (one each from geographically diverse regions of the province) were conducted to further explore qualitative responses.Questionnaires were captured on MS Excel ® software package and exported to Stata 12 for further analysis, which included frequencies and distributions, Fisher's Exact test (5% significance level) and odds ratios.For telephonic interviews, responses were recorded using QuickVoice ® and then transcribed with verbal responses collated and categorised by recurring themes.

Demography
Of a total population of 51 public sector optometrists in KZN, 41 (80%) participated in the study, while a 75% (9 out of 12) response rate for was obtained for DCs.
Demographic profile of participants and their distribution are presented in Table 1.Optometrist's ages ranged from 22 to 45 years, with a mean age of 29.68 (± 6.37) years.The gender ratio was approximately 1:3 with 37 (66%) female optometrists, while racial distribution was 27 and 63% for Indian people and black people, respectively.Thirty-nine percent of participants were first-time employees.The majority of DCs were women (78%) with ages ranging from 45 to 56 years and a mean age of 51 (± 3.46) years.Forty-four percent of DCs were currently in their post for 7-9 years with over half (56%) having a nursing background.

Recruitment Rural origin
Fifty-three percent of optometrists reported their origin as rural.District co-ordinators believed that students with rural backgrounds had an inherent sense of community, and this influenced their decision to work in the public sector.This is apparent in: 'If one grew [up] in the community, socially, they are able to identify the needs of the community … and thereafter [the student] decides to study and qualify to meet the needs of the community.'(VM, Male, 50) Another remarked: 'students from rural areas like to make a difference in their own community'.Reactions were varied from other participants, with one district co-ordinator (MS, Female, 53) feeling that 'those coming from urban background find it difficult to adjust to rural life', while, another (LZ, Female, 53) felt that 'rural students prefer to work in town/city'.

Prior exposure to community practice
In interviews, 81% of optometrists noted the influence of public sector exposure in undergraduate training to their current mode of practice.One optometrist recalled:

Recognition
Recognition was rated as a necessary intervention for retention by 83% (34 out of 41) of optometrists.Two themes emerged from further discussion with participants.'Recognition' was interpreted as either (1) recognition of the profession or (2) recognition of the individual.Responses which alluded to the former include (SM, Female, 33): 'We are not recognised as optometrists in the public sector', '… we are not recognised; our place in the system is not understood.[We are] just used as refractionists'.
Regarding the individual, in some districts optometrists (LG, Female, 28) are 'recognised at award ceremonies, that includes the whole eye unit', and (SN, Female, 30) 'we are recognised by patients and receive praise from them in the community …'.In other responses, recognition appears to be non-existent, with one optometrist (NS, Female, 24) noting, 'people do not even know that there is an eye unit at this hospital'.Interviews with district co-ordinators also revealed a lack of recognition of the profession, with one co-ordinator (BM, Female, 50) acknowledging that 'recognition needs to be addressed, as this hasn't happened much'.

Improved infrastructure
Improving equipment and infrastructure was the fifth highest priority rated by 71% of participants.There was an association between this intervention and age (p = 0.04) and also with race (p = 0.02), with this being highest rated by optometrists under the age of 30 (80%; 24 out of 30).Eighty percent of black participants also ranked this factor as the highest.
Eighteen percent reported satisfaction with equipment at their hospitals, 'but needed more space'.

Future plans
Optometrists were asked to indicate their intention to stay in their current institutions over the next 3-5 years.If they could not see themselves at their institutes, they were asked why and what alternate forms of employment would they seek.Table 3 describes the profile and future plans of optometrists working in the public sector.
At least 22 (54%) participants could not see themselves working at their institution.Most commonly cited reasons ranged from lack of career management and poor salary (21%) to poor equipment or infrastructure (15%) and lack of recognition (12%).An association between race (p = 0.00) and hospital level (p = 0.00) exists with 90% of Indian people (10 out of 11) and all (100%; 2 out of 2) participants reporting choosing to leave after 3-5 years of service.
Optometrists were asked about their future plans if they were to leave their current jobs.Commonly occurring responses included further study in a non-optometric field (59%), fulltime private practice (46%), academia (20%), postgraduate studies (20%) and not practicing optometry (22%).

Discussion Demography
The study found 66% of the sample to be female and 34% male optometrists, with a male-to-female ratio of approximately 1:3.While there is a paucity of data on gender profiles of graduated South African optometrists, this study is similar to profiles of optometry students that also suggest more female students. 32This could be attributed to the post-apartheid government's strategy to redress gender imbalances in higher education 33 or due to female students taking more interest in optometry or better entrance results than male students, hence given greater priority for admission. 34Lastly, if there are proportionally more female students in optometry schools, it may be logical to assume that there will be more female students in the public sector.
This study found that mainly black people (73%) and Indian people (37%) comprised the sample.Historically, the School of Optometry at UKZN, has been training mainly black and Indian optometrists since the programme's inception in 1980 35 ; thus, a larger representation of these population groups is expected.Most conspicuous is the lack of white and mixed-race optometrists in public service in KZN.At a national, university and optometry school level, small enrolment numbers of these racial groups have been noted. 32,34As one of the provinces with a small mixed-race population, it can be logical to assume that there will be a low uptake within UKZN optometry.With proposed compulsory community service for graduating optometrists looming, and anecdotal plans to start a school of optometry in the Western Cape, this may increase the number of mixed-race graduates, creating a potential supply for the public sector.
The majority (73%) of participants were under 30% and 39% first-time employees.While there appears to be no global trend in age profiles of health workers, 1 findings in this study are contradictory to demographics of Zambian rural health workers 36 (26% under 30 years) and South African nurses (4% under the age of 30). 37Professionals under 30 and first-time employees are statistically associated with those who have chosen to work in the public sector due to bursary or loan obligations.It would appear that the introduction of study bursaries has led to a cadre of public sector optometrists who are largely young, economically mobile and relatively clinically inexperienced.These characteristics could impact on service delivery, while mobility could impact on sustainability of the service, if after loan obligations have been met there is a mass exodus of professionals.Furthermore, the present sample is a mix of multi-generational professionals -Millennials (born between 1980 and 2000) and Generation X's (born between 1963 and 1980).HR managers need to be cognisant of these characteristics as career pathways, workforce motivation, recruitment and retention strategies are known to differ across generations. 38

Recruitment
Fifty-three percent of participants in the public sector were of rural origin.Some have suggested that students of rural origin are more likely to return to a rural career. 39In contrast to studies of South African doctors 39 (41%), this investigation found a higher percentage of rural origin students practicing in a public sector setting.
Mashige 34 and Boadi-Kusi 40 found 73% and 79% of optometry students of urban origin in South Africa and Ghana, respectively.If optometry schools are a potential supply of public sector optometrists, review of origins of selected candidates may be warranted.In this study, the difference between UKZN optometry school profile and the public sector profile is significant for future retention strategies, as it does appear that rural students return to these areas to practice.District co-ordinators have suggested that some rural students can identify with communities, choose to work in rural areas, while some rural students prefer to work in urban areas.Conversely, it was found that urban students may find it harder to adjust and may not work longer than the length of their bursaries. 41asons for choosing an optometry career in South Africa are similar in Saudi Arabia 42 and Ghana 40 -a desire to help others and job availability were the most commonly expressed motives.In interviews, it emerged that exposure to clinical role models (visiting optometrists with parents, volunteering with an optometry student, for example) had some influence on their career choice -corresponding with studies of young doctors 43 and clinical nurses. 44sense of altruism ('wanting to make a difference') and knowledge advancement ('wanting to learn more') were reasons for choosing to work in the public sector -appearing to parallel reasons given by ophthalmologists. 45'Good working hours' and 'free weekends' were highest rated motivations from a social perspective.It could be that the regular working hours of state institutions, lack of clinical rotations and lack of work on weekends, unlike public sector doctors or nurses, is attractive to optometrists.From a jobrelated perspective, 'job benefits' were selected by the majority of participants in this category.DoH employees are known to receive medical aid contributions, home loan allowances, paid-leave days and service bonuses. 46While there is little or no data on workplace benefits as retention for eye health personnel, a systematic review of job satisfaction among nurses found such benefits to contribute to overall job satisfaction. 47rsary and loan obligations were the most common reason for choosing public sector work for 53% of the respondents.Districts support students through their studies, and students are expected to serve in the district through a 'year for year work back agreement'.The use of bursaries for students of rural origin has been documented and applied as a method to increase rural health professionals, but the long-term effect on the rural health workforce is not clear. 12Future research efforts should focus on this aspect.

Retention
Improving salaries was the highest ranked intervention needed to retain KZN optometrists in the public sector.Given occupational specific dispensation additions, salaries for entry-level optometrist are approximately R211 902 ($12 975) per year or R18 491 ($1132) per month. 48When asked to comment on what would be an ideal salary, an average of R10 000 ($612) per month more than the present salary emerged.
With South Africa's Consumer Price Index on the rise over the last 5 years, 49 financial pressure has been placed on all consumers, including public sector optometrists.In comparison to other professions in the same Grade (Grade 1) Pharmacy salaries begin at R464 241 ($28 427) or R38 686 ($2368 per month), a higher salary level does exist, but includes the additional RA.Optometrists were not considered on the initial round of RA recipients and Health Trade Unions are still negotiating to have them included.The disparity in salaries between allied health professionals (physiotherapists, pharmacists, optometrists) is apparent, which lobbying and advocacy through professional associations or public sector forums can try to reduce.In terms of salary expectations, responding DCs felt that optometrists should be earning an average of R398 508 ($24 402) per year or R33 209 ($2033) per month.This is some R15 000 ($919) more than the present Grade 1 salaries and approximately R5000 ($306) more than the ideal salary suggested by optometrists.It was shown that RAs alone do not translate to improved retention, but a combination of financial and non-financial incentives would aid retention. 50Further investigation comparing public sector salaries and benefits with those of the private sector may be beneficial to provide some form of benchmarking of the profession.
Career management and other HR functions occur at the facility level, with the District office supporting and guiding the process.It would appear that the devolution of certain HR processes to the facility level has effects on performance management and ultimately career pathways of optometrists.
To this end, it would be imperative for DCs to engage facility-level HR and managers to ensure that optometrists' career needs are monitored and developed.The KZN Provincial Administration advocates a HRM framework http://www.avehjournal.orgOpen Access that includes induction, career progression tracking and performance management. 51This study finds varied degrees of implementation of this framework, with a recommendation that HR departments revisit this HRM framework and provide appropriate induction and training to managers and optometrists alike.
The WHO global policy recommends recognition of health staff to improve retention. 13Public recognition activities such as health days and awards and titles create conditions to increase motivation of staff and contribute to their retention.From a professional perspective, some participants do not feel that they are being fully utilised.Good management relations and leadership in improving health workforce motivation has been described. 53The present study finds varying degrees of both and limited personal and professional support.In some low-resources settings, some managers are not adequately trained to deal with staff and HR challenges.In other institutes, task-shifting assigns clinicians to managerial duties and thus may not have time or inclination to fully support staff. 54Irrespective of the situation, managers need to have adequate skills and support to deal with HR situations to ensure a motivated and supported workforce.
Interviews with optometrists reveal a bureaucratic process for budgeting and ordering that hampers the procurement of equipment.While budgeting and motivation occur at the institution level, DCs encourage optometrists to engage managers to ensure equipment is timeously budgeted for using the proper channels.Patel 55 noted that lack of equipment can be frustrating for eye care staff and have an impact on (1) their ability to deliver high-volume, highquality services, (2) their motivation and (3) their retention.
The Public Finance Management Act (No. 1 of 1999) passed in 2000 requires all government departments 'to ensure transparency and expenditure control, and to set the operational procedures for borrowing, guarantees, procurement and oversight over the various national and provincial revenue funds'. 56To align with this, hospitals and public sector departments have instituted procedures for the proper ordering, quotation and receiving of equipment.It is possible that these financial processes are implemented either inefficiently or officiously, as one district co-ordinator observed.
This study has found that there are financial and administrative issues that hamper optometrists from attending CPD workshops, conferences and activities.
Regarding the financial aspect, there are several online platforms (such as Graduate Institute of Optometry, eyesite.co.za) that offer CPD points for optometrists thereby eliminating flight, transport and accommodation costs.In terms of the administrative challenges, it is recommended that these CPD activities are highlighted and linked with career pathway development. 17The outcomes from the CPD activity can increase the optometrist's skills and knowledge of patient care, making them better clinicians, which can subsequently enhance the clinical services offered at the different public sector institutes.

Conclusion
The profile of the currently serving public sector optometrists poses many HR challenges and opportunities.Universities appear to recruit a largely representative proportion of optometrists, but attention should also be given to the rural origin of candidates.Exposure to rural and public health training activities can serve as a catalyst for later career choices in the public sector.While Departments of Health use study bursary incentives to recruit health workers, much consideration needs to be given to financial (salaries comparable to other allied health professionals, RA) and non-financial incentives (career pathway development, recognition by management, improved infrastructure and CPD activities) to retain optometrists.Emphasis needs to be placed on HRM systems at the district and hospital level, with clear and wellarticulated programme planning and budgeting shared with clinicians and managers.
Participants were asked to rank the reasons for choosing to work in the public sector, being allowed to choose more than one option.The most frequent reasons were bursary or loan obligation (53.7%), wanting to make a difference and good working hours (51.2%), free weekends (46.3%) and wanting to learn more (46.3%).Table2ranks participant's reasons as per various categories.
Reasons for working in the public sectorResponses were placed into several broad categories (personal, social, job related, education or training related and private practice related).(±$542.15)]permonth given the current economic climate, with no association with demographic categories.Eight out of eleven participants benchmarked the salary of other allied health professionals (pharmacy, physiotherapy and radiography) to provide this figure.'Physiotherapistsoncommunityservice earn more than full-time optoms', one participant (ML, Female, 26) observed.Another (SM, Male, 30) reported 'We don't earn the same as other professionals with a 4 year degree; salary needs to be on the same scale'.OSD has had little effect on improving the financial situation of optometrists.'It[OSD]hasnot helped, over and above basic salary -the basic salary is too low to begin with', stated one optometrist (NM, Female, 30).The uneven implementation of RA was noted with one optometrist

TABLE 1 :
Demographic profile of participants per health district of KwaZulu-Natal.

TABLE 2 :
Ranking of reasons why optometrists choose to work in the public sector.NS, Female, 24) noting that 'Physio's and radiographers are getting allowances and we are not', while another (AM, Male, 30) observed that 'unions want us to join to them to better represent us but there are so many unions'.Male, 25) felt 'it took too long to progress … to move up grades -pharmacy is shorter.[There] needs to be consistency across allied health professions'.An emerging theme was the lack of understanding and implementation of performance management systems.These are noted by one optometrist n = 41.((ML,Female, 26), 'The hospital has an EPMDS [Employee Performance Management and Development System] to evaluate us … I had to design my own job description!How do I evaluate myself?', while another (RS, Female, 25) observed that 'according to my Manager -everyone gets a "3"' (a satisfactory performance rating on EPMDS).
budgets was removed from District offices and given solely to the hospital facility.The effect of this decision is noted in the following statement made by a co-ordinator:'Motivations [for equipment] are made to the medical committees.Due to the Public Financial Management Act, you need a committee to make decisions.It depends on individual committees -some work slowly; some are fast.'(BM,Female, 50) Discussions with co-ordinators revealed historical challenges to this aspect.'The District Office had [financial] allocations for all programmes.About 4-5 years ago funding was taken away from our offices and we were told "funds are where service happens"' (BM, Female, 50).From this statement, control of

TABLE 3 :
Profile and intentions of public sector optometrists over the next 3-5 years.
n = 40.One participant did not respond.
52e Global Competency-Based Model of Scope of Practice in Optometry52defines three broad areas (optical technology, ocular diagnosis and ocular therapy), over and above refraction, within which optometrists can participate.Awareness and implementation of this greater scope of practice by hospital and district management might ensure increased utilisation of optometrists.District co-ordinators acknowledge that recognition of optometrists needs to be prioritised.It is up to the individual facility to appropriately budget and market eye health services to the community.Some co-ordinators feel that optometry should share the same status as other allied health professions -both in support and in remuneration.The promotion of the professional status of optometry may require the interventions of several stakeholders, including universities, professional bodies and eye health non-profit organisations